How We Get Daily Buyers & Clients With The 'Springboard Strategy'
By Caleb Shaw, Funnel Bandits
Updated March 5, 2025
If you're a coach, consultant, or B2B service provider with a proven solution and at least $10/day for ads, this could help you significantly grow your business in the coming months.
It's the model I personally use to generate consistent clients without the soul-crushing hamster wheel of content creation.
For the last year, we've been consistently generating buyers daily.
A significant portion of those upgrade into our high-ticket offers.
(Results from one day of running ads, after a period of testing)
All with a 3 ad series, a one-pager (like this), and an AI tool.
No endless content creation. No posting inspirational quotes at 8 AM hoping the algorithm gods smile upon me.
During the week… I wake up, make some coffee, go to the gym, do some hiking, watch some TV…
And I spend around 2 hours checking in on things with the business every night.
It wasn’t always like this… But I won’t bore you with ‘my story’.
This has only been possible since I discovered the power of using the "Springboard Strategy" to grow my business without giving my sanity to the content creation gods.
Let me explain how...
Since last year, we've been consistently closing high-ticket clients using a one-page post (the "New Method One Pager") and an AI-powered "Springboard" tool.
With this model, we get:
– A steady stream of buyers daily
– Significant conversion to high-ticket offers
Zero content creation besides the initial 3 short ads & one pager... and not a single sales call.
Just a one-pager that explains the method, and a tool that builds a custom plan based on it.
This same model has also helped our clients significantly increase their monthly revenue, with some seeing dramatic growth in just a few months.
It will help you sell at least 1 of these/day:
High-value coaching
Premium DFY services
Monthly memberships
Standalone courses
Without...
Creating even a single piece of social media content.
Recording a single marketing video
Doing a single sales call.
This does not work for everyone.
It only works if you deliver a defined end result for clients. If you can’t define that end result and you’re just ‘helping businesses with marketing’, this won’t be a good fit.
You also need to have at least $10/day to start with for running ads.
If you don't deliver a clear result (like new clients, hours saved, or leads generated), and you don't have $10/day minimum ad budget, this isn't for you.
It also doesn't seem to work very well on YouTube or TikTok. We've tried both and got our asses handed to us. So if that's your bag, you can probably leave now too.
But if you want to focus on one platform to build a system to bring in clients daily...read on.
Lets Be Clear. You Have A Problem.
You're stuck in launch mode. You need revenue, but when you run an organic promo you get next to no results.
Or maybe you've spent the last 1-2 months building a low ticket funnel and offer stack just to then realize the brutal impact that model has on your cash flow.
This model will make your life a lot less complex...
- No webinars.
- No VSLs.
- No strategy calls.
- No posting on social media.
- No cold emailing.
- No ‘partnerships’.
Just ads > Springboard funnel.
“Ok, Caleb, but what exactly IS the Springboard Strategy?”
Think about how home renovation companies operate.
When you're considering a kitchen remodel, the most successful companies don't just hand you a generic brochure with "10 Kitchen Design Tips" and expect you to hire them.
That would be pretty dumb.
Instead, they send a ‘designer’ to your home who measures your space, asks what you like the look of, and then creates a custom 3D rendering showing exactly what your new kitchen would look like IN YOUR HOME.
Not a generic image of a the units in a random kitchen.
They show you what your own kitchen will look like after they've completed the job.
Then they build a plan to get it done, and say "want us to do the job?"
Why do they invest so much time and resources into creating these custom designs before you've paid them for the actual renovation?
Because they know something powerful…
The company that builds the plan is almost always the company that gets the contract.
When you see your future kitchen visualized in your actual space, you're already mentally cooking meals there.
You've emotionally committed to that specific design. Switching to another company would mean starting the planning process all over again, even if their price is slightly lower.
This is exactly how the Springboard Strategy works.
1. You create a one page post that educates your prospect on how and why your unique method works (as a written post or a VSL, we've tested both and there's not much between them).
2. You offer a custom implementation plan - built automatically with AI based on your method.
3. They use the tool, get a custom plan, and are naturally upgraded into your core offer.
⚠️ Go here to get your custom 'Springboard' Funnel plan built for you in the next 5 minutes
Static lead magnets and ‘free training’ videos are dead in 2025 (yep, I said it).
We now literally have the ability to have our very own ‘designer’ build a custom path forward for each and every lead with no hands on work required...Making our core offer very hard to say no to when it’s put forward.
You’re the one who’s shown them a better way to get the end result they want…
You’re the one who’s built a custom plan to spring them into action on that method…
You’re the one who’s then made them a great offer to have your help to take them the rest of the way…
They are not then going to go and find the guy who’s got a free training on a non unique method and hire him instead.
When you create a custom implementation plan for a prospect based on their specific situation, you're not just delivering value - you're taking them halfway to implementation.
They can see exactly how your methodology would look for them.
There’s no lead magnet in the world that can do that.
And just like with home renovations, the business that creates the custom plan is almost always the business that gets hired to implement it.
The 3 Step 'Springboard Strategy'
How we make the Springboard Strategy work with a low starting ad budget....
Step 1: Create your 'Springboard' ad catalog.
let's get one thing straight.
It's not 2019. The days of running a basic ad to a VSL and get calls booked for $50/piece are long gone.
The good news is, this works better.
If you were booking calls for $50/piece, and closing 1 in 4, that's $200 per acquired client.
Our Springboard Strategy closes clients for $55 each in ad spend... And all of them closed on Messenger. No sales calls.
Phase 1: Create a 60 second 'new method' video. This introduces your unique method, and why it works so well. Only value here, no CTA.
Phase 2: Create a post on your business page and boost it to everyone who watched 25%+ of your first video.
This post should address the 'will this work for me?' objection.
You can use a case study, or talk about the logic behind why it will work for them.
You should have a CTA at the end of the post that asks them to comment if they want to see your one pager explaining how your unique method works in detail.
Phase 3: Create your DM ad. This retargets anyone who has watched more than 25% of your phase 1 video, or those who have commented, liked or shared your phase 2 post.
You will be offering your 'springboard AI tool' outlined below in the DM ad.
Step 2: Create a unique method ‘one-pager’ that shows the lead how your method works, and WHY it’s what they should be doing.
Your 'one-pager' should demonstrate who it will work for, and who it won’t (so you don’t get unqualified leads buying your springboard tool), why it works, and a high level step by step on how to build it etc.
Load it with social proof from people who have tried your method and got results.
Have it littered with multiple calls to action to get a personalized plan so they can implement your method built for them.
Want more guidance? Hint: Your reading my one-pager right now.
⚠️ Go here to get your custom 'Springboard' Funnel plan built for you in the next 5 minutes
Step 3: Build your 'Springboard' AI tool that creates the custom implementation plan for each prospect.
We live in crazy times.
If you wanted to build something like this even 3 years ago, it would have taken you months.
You’d have to set up hundreds of automations, hundreds more ‘if/then’ logic routes and spend hundreds of hours testing and tweaking it.
Today it takes less than 20 minutes using AI.
And the result is mind blowing.
A complete, unique and deeply insightful custom plan for your prospect to start building your method out for their own business.
Based on their current process, their offer, their methodology and their situation.
The cost to them is a tiny % of what it would be if they paid someone for a ‘coaching call’ (we charge $5 to keep lead quality high).
And the cost to you is around $20/month in platform costs for ALL the people who buy it.
Not $20/month per buyer… $20/month for ALL the buyers.
And that small $5–$27 price tag on the tool? Makes the upgrade path frictionless.
Step 4: Move the ‘Springboard’ buyers into your core offer.
Offers are usually what will make or break a marketing campaign.
Do you have the right deliverables, the right messaging, the right bonuses, the right hooks… There’s a LOT that can go wrong.
With the Springboard Strategy, your offer is as simple as “Want help getting over the finish line”?
We have clients running this strategy who sell coaching, DFY offers, standalone courses and memberships.
The deliverable really doesn’t matter.
You’re taking them from the point in the journey they are at: Plan ready to implement your method... To the end result.
They already believe in your methodology (otherwise they wouldn’t have bought your springboard offer).
They want the route of least resistance to get over the finish line.
You’re now in ‘just don’t f*ck it up’ territory.
It’s a gimme.
We close deals directly in the same Messenger conversation where you delivered the springboard tool.
Don’t f*ck it up, and they’ll hire you/buy your program/join your membership.
We close the springboard buyers into our DFY offer from Messenger using this strategy. Which costs us around $55 per close.
Even with a more modest conversion rate, you could still see a good return on ad spend.
There's a lot of wiggle room with this strategy.
Here’s why this works so well:
- You’re first getting them to buy into your methodology with a ‘one-pager’. They see how it works and WHY it works, making them believe that your method is one thing they’ve been missing.
- It creates custom plans at scale. When a lead has a custom implementation plan built for them, they are halfway to the end result… Making your core offer to take them the rest of the way very hard to say no to.
- To close one client a day if you were doing sales calls would take up 3-5 hours of your day. Every day. The ‘springboard strategy’ creates daily “gimmies” - Prospects who do not require a sales call to close because your springboard IS the sales call.
- It allows for a lot to go wrong. Ad costs up? Close rate a little low? It really doesn't matter all that much. Your floor should be 10x ad spend.
And this isn’t just working for us…
We have dozens of clients running the 'Springboard Strategy' in numerous different verticals selling all kinds of different offers.
The best thing about this strategy is in it’s simplicity.
You don't have to create and post content multiple times per day, build a webinar or do any sales calls. It’s one page, one tool and $10/day in ad spend when starting out.
If you’d like to see how we can help you get this set up… so that you can quickly get your Springboard Strategy up to at least 1 new client closed every day, there’s 2 options:
Option 1: Take the step-by-step process I laid out here, find your unique method, write your ‘one-pager’, come up with your ad angles and figure out what your Springboard tool could do for the people who use it.
Option 2: You can have us...
– Script your ads based on what we know works extremely well in this industry (we get people to watch 25%+ of our videos for 3 cents a piece).
– Write your unique method one pager so that your prospects belief shifts towards your method as the only option for them.
– Build your AI 'springboard' tool for you so that each of your leads has a custom plan ready to implement based on your methodology.
– Optimize the funnel so that you're getting Messenger conversations with perfect prospects for less than $10 each.
We will even show you exactly how we close those messages into clients so you always have a playbook on what to say.
⚠️ Go here to get your custom 'Springboard' Funnel plan built for you in the next 5 minutes
Get Your Custom Springboard Strategy Built In The Next 5 Minutes