SWIPE MY 3 BEST PERFORMING AD CREATIVES TO PLUG INTO YOUR $5 CLIENT ENGINE
The 3 ads below have consistently out performed all other creatives that we have put together. I recommend duplicating framework of them and testing them all to gauge performance in your niche.
AD #1: The 'Any ideas WHY' Angle
This ad has performed insanely well for us.
At one point, the CTR was as high as 3.5%, and it was bringing in buyers for less than $4.
It focuses on 'why' a problem exists.
This is the first step in getting a stranger to believe your unique method can work for them - getting them to consider why the old way isn't optimal.
Then it goes into a series of failings...
"Low ticket front end offers don't get consumed... Which means they don't get implemented... Which means your core offer can't bridge the gap"
It gets people to think "yea, that makes sense". If they agree on the first failing, they have to agree on the rest... Which means they have to admit that their current way of doing things isn't what they should be doing.
Then your VSL offers a more logical (and tested) alternative.
AD #2: The 'Here's What We Are Doing' Angle
This ad was one of the first we launched with this strategy.
It basically follows a simple formula:
1. "Here's how we are getting X result with Y effort/cost... without doing any [insert thing your audience hates]."
2. "It's called [your unique method] and you can set it up in X timeframe."
3. CTA - "I explain how it works here"
4. Disqualifier - "It only works if you..."
We actually tested this without the last PS line, and it performed a lot worse. Disqualifying people is always a good thing to do where it makes sense in your marketing, as it increases the impact of your message on those who do qualify.
They self select, and they feel part of a special group that something can work for. There's also an element of "well it must work, because why would he bother disqualifying anyone at all if it didn't work for anyone anyway".
The more you can tell people something won't work for them, the more the people who it will work for believe you.
AD #3: The "Would you rather" angle
This ad consistently gets CTRs of 4%+.
It focuses on comparing the old vs the new, but in a more creative way.
You can also change the opening line to "If you were [insert your ideal clients target audience], would you rather"
It makes the viewer see what is right in front of them (in this case it's that a custom plan is way better than a static training), then tells them that actually it's not hard to do.
We then tell them at a very high level what we are doing (ads to launchpad to core offer).
When we first ran this we didn't initially have the link pasted into the copy. When we added it it increased CTR by 30%.